For a musician or band that is just getting started, building a local fan-base is the place to begin. Focus on playing in multiple 50 seat venues in your first year to help create a local fanbase before trying to take on a 300-seat venue. Not filling a venue, no matter the size, can be demoralizing for any band or musician. It is much better to achieve success and pack a small venue, then to book a gig that is way too large for your fan-base.
Kathy Salem, owner of GigMonster, believes you should “conquer” your local market before beginning to tour. While she says that isn’t the only way to achieve success, she believes that a local focus will help you or your band to map out a solid strategy for building a local fan-base and she does think that’s the place to start.
5 Tips From GigMonster To Becoming A Local Star
- Figure out early on what your niche [market/audience] is going to be. Play venues that are already showcasing musicians and bands that play similar Genre to yours.
- One person seeing a post on Facebook or a YouTube video won’t get them out to your show. They have to be hit from multiple angles and from multiple people. It takes ten touches, but we’ll cover that in another blog.
- No social network or YouTube video can change the electrifying energy of a physical experience. Get out in the world and meet people! When you do play, make sure that someone is videoing the entire set. If not, they may miss the magical parts of the performance.
- Go to local concerts OFTEN and meet all the other bands. Show your appreciation for others, and that good karma will come back to you in spades.
- Target your local promo efforts to specific groups that are unique to your band. If you aren’t sure what they are then you need to spend more time researching where you or your band are a good fit.
GigMonster wants you to achieve the level of success you are seeking. We are here to help you take control of your career. Once you sign up for GigMonster,(it’s free, by the way!) we offer several tools, such as our awesome EPK, which allows you to put your skills in front of the eyes that can make a difference in your career!
If you think of a way that we can help you or other musicians, then please let us know! Tell us how you made it locally; we want to hear from you.