You may have heard it said that the king of the Internet is good content. This is even more true when it comes to social media and Facebook in particular. All musicians want their social media posts to go viral, but many don’t want to do the daily work that it takes to make this happen. For instance, re posting other people’s memes about musicians and the things that make them successful is not the same as writing out a few sentences of a personal story and the hard work that it has taken to book a gig or overcome a personal challenge and actually experience success.
A great Facebook post is one that that has your audience really engaged; while they are engaged it is important to share positive stories on your recent victory. Positive stories are 91% more likely to be shared then are negative one’s according to Facebook in 2017.
The way Facebook’s algorithms work means that if people are actively engaging with you, your posts become more visible in your fans’ newsfeeds (yes, you get ‘rewarded’ for your content’s performance!). On the flipside, if you are posting regularly and not getting any likes or shares, you will be a lot less visible. So, doesn’t it make more sense that if you are going to put in some effort that you share authentic stories so you have a chance to be rewarded for you hard work? Nod your head yes and read on.
With this in mind try to be aware that the content of your Facebook posts really do matter, and if you can, try to make them as valuable to your fans as possible and don’t just throw out whatever. I like to think of it like getting a strike in bowling, and then throwing a gutter ball on your next go – it’s almost like the strike counted for nothing and now you’ve got to get another strike. GigMonster is ready to help you make strikes on a consistent basis and up your social media game.
An extra tip from GigMonster to increase engagement on your posts – TAG TAG TAG! Tag all the people who are involved in your pics or videos and any companies or establishments (venues etc.). This will increase the reach of your posts by appearing on the newsfeeds of the friends of those you have tagged. These places already have the fans you are looking to reach and trying to get them to like and follow you.