Whether you’re a singer, bass player, solo jazz musician, or a drummer in a rock band, one of the most important pages on your music website is your electronic press kit page. It’s the gateway to getting you booked at new venues. There is so much content to put on an EPK page that it can be hard to create something that is both well-organized, and visually appealing. The first issue here is that most musicians don’t have websites or the money to create one. Having a well-designed EPK can be, and often is, the difference between booking a gig and not.
The great news is that Gig Monster has recognized the need for musicians to have EPK’s. Gig Monster’s new app offers everyone the opportunity to have something of great quality for marketing purposes that they can easily share to book gigs or interact with fans and social media.
Well-written descriptions are great, but as they say a picture is worth a thousand words. As Kathy Salem, Owner of Gig Monster, says, “A video is worth 10,000 words as it clearly shows a potential gig booker exactly what the band or performer looks and sounds like.”
If you have a professionally produced music video, include that in your EPK, otherwise recent live videos can do the trick. If you are aiming to book intimate shows, like house concerts, or bigger festivals, try to incorporate examples of you playing those kinds of events.
Make sure that your audio and video are of good quality. You will quickly do more harm than good by sending out a scratchy audio file or a grainy out-of-focus video. In the end, the goal of the EPK should show off you or your band’s performing ability and musical chops with a first listen. Don’t save your best for last.
Need to get started on your EPK? Get signed up at gigmonster.com or download the app today! Have an EPK you’d like to share with us?? Please do. We’d love to see it!